American
Cancer
Society
End Cancer As We Know It, For Everyone.
The American Cancer Society (ACS) stands at the forefront in the battle against cancer, demonstrating unwavering dedication to providing essential resources that empower patients and impact countless lives.
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Recognizing the profound mission of ACS, our team identified the opportunity to partner with their Hawaii chapter to enhance their outreach through strategic initiatives. With the support of Hawaii's Governor Josh Green, this collaboration exemplifies our shared commitment to making a meaningful difference. We invite you to explore how our efforts have amplified ACS Hawaii's mission and all of the critical resources they offer.
Honolulu Hope Lodge reception area and central amenities area. In view: laundry room, coffee bar, kitchen, and dining area.
Expanding Awareness for Hope Lodge Hawaii
The Clarence T.C. Ching Hope Lodge in Honolulu, Hawaii provides essential resources to guests from Hawaii and the greater Pacific Region such as complimentary housing, transportation, and support in a warm, welcoming, and empowering environment.
One of our main goals with ACS was to create resources that would enable them to educate health care providers & potential guests about what is available while simultaneously educating donors on the direct impact their support has on people's lives and what is possible with further generosity.
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The LVRG Group developed a comprehensive strategy that would lead to the creation of various media resources that are highly informative yet easily digestible and quickly shareable. In addition to asset development, we also advised on strategic distribution efforts to effectively engage the above mentioned audiences across various digital and print outlets.
Hope Lodge's communal kitchen that is equipped to support multiple guests at once.
"Ringing Out" is a celebratory tradition that signifies a patient has completed their final treatment and/or is cancer free
Guest Room's are equipped with comfortable furnishings and all of the necessities, including a full private bathroom.
We produced a short video showcasing the Hope Lodge's main communal amenities located on the third floor so audiences would quickly be able to. understand what is offered and familiarize themselves with the layout.
Humanizing the Experience
Through Patient Stories
Real stories from patients who have stayed at Hope Lodge Hawaii serve as powerful connection points for those facing similar circumstances. Our team captured these heartwaming narratives to share with potential guests, caretakers, and family/friends of patients allowing them to hear firsthand the profound impact that ACS Hawaii and the Hope Lodge have had and what they can expect.
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*No patient stories will be shared to protect participant's privacy
Demonstrating Philanthropic Impact Through Innovation
The LVRG Group introduced a new way to communicate impact by producing American Cancer Society's first ever virtual tour's for their Hope Lodge's - this is a first in the entire nation! These innovative virtual tours were a major feature at ACS Hawaii's 2024 Gala, where they set a new fundraising record with over $2.2 million committed in one evening. Featured on touchscreen devices and through virtual reality headsets, the virtual tours provided an immersive experience for attendees, significantly enhancing donor enthusiasm and contributing to the success of raising funds to support the Hope Lodge's efforts.
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Images courtesy of American Cancer Society Hawaii
We made it possible to explore Hope Lodge Hawaii's communal areas from anywhere. Click to explore for yourself!
Showing Guests What is Available to Them
The Hope Lodge is for guests who are receiving treatment far from home, our virtual tours are a tool used to reduce the anxiety and unknown's affiliated with their journey. This digital experience allows guests to envision themselves in this place of love and refuge while receiving treatment away from home.
Patients and caretakers can explore their accommodations prior to arrival, enabling them to plan better and worry less
Strategy
And
Resources
By leveraging the media we provided - photos, videos, patient narratives, and virtual experiences - the American Cancer Society can effectively communicate with their target audiences:
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Guests: Learning about the supportive environment and amenities of the Hope Lodge can ease anxieties and provide comfort
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Doctors & Medical Organizations: Raising awareness among healthcare professionals can lead to increased patient referrals to Hope Lodge Hawaii - ultimately helping more people through what is likely the most difficult time in their life
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Donors & Volunteers: Compelling stories and a clear understanding of the Hope Lodge's impact can inspire greater support
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Employees: Engaging content that highlights the ACS Hawaii and Hope Lodge services can foster a deeper sense of pride and purpose among staff members​
Public Relations
Outreach
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We made contact with multiple local television networks regarding broadcast feature opportunities on behalf of ACS Hawaii and Hope Lodge Hawaii
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Our team worked with network representatives to craft broadcast packages for potential collaborations
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We presented opportunities to ACS Hawaii leadership
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Facilitation
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Our team facilitated an article in MidWeek Hawaii, a trusted local news publication, featuring newly appointed ACS Hawaii Executive Director, Laura Creider
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This provided public education about ACS and what the Hope Lodge offers to patients and caretakers
Image courtesy of MidWeek Hawaii
Our photography team made sure to capture every important detail of the Hope Lodge!
View from behind one of the cameras set for the patient narrative documentation.
Our system captures images and extremely detailed LiDAR data which allows us to build the virtual tours.
The LVRG Group's partnership with American Cancer Society resulted in the creation of versatile resources that effectively raise awareness and communicate information across various channels. We are proud to have received an immense amount of positive feedback throughout and following the initial project, which only reinforced our commitment to partnering with mission-driven organizations. Our entire team is profoundly honored to contribute to the efforts of ACS and we hope our work allows them to support more people than ever before!
"I sincerely thank you and your team for such an amazing job... It was a pleasure working with you on this meaningful project, and we appreciate everyone's professionalism throughout."
- Laura Creider, Executive Director, ACS Hawaii
You can also call or text us anytime!
(808) 909 - 1878